You may have done your best by maximizing SEO to get your website in the top rankings.
But somehow your efforts always fail again and again. Instead of feeling frustrated, you need to know that there are many factors that can affect how the Google search engine works.
Well, if you don't want your website ranking to fluctuate, here are some causes to avoid.
1. There is Similar Content
Duplicate content can be one of the important factors that can kill website rankings. Imagine if you have created great content and then published it on your website, but then other websites copy and copy it.
This can make the ranking of both websites at an average level. Instead of your website being in the top search results, you should share your presence with other content that is copying your content, because that's how Google sees duplicate content.
Therefore, always make sure that you have unique content that is not duplicated by other websites. Because it could be that when Google tries to find the owner of the original content, the search engine instead chooses the wrong website and displays it in the top search results.
2. Keyword Competition Level
Keyword competition will certainly affect some of the websites that are already ranked on Google. The tougher the competition, the harder it is to rank on those keywords. Even if it is assessed, it can often fluctuate.
Because those who are after these keywords are not only you, but also hundreds or even thousands of competing websites. This is what makes website rankings often fluctuate in search engines.
3. Google Update Algorithm
Google uses an algorithm (which they update regularly) with the aim of making Google search engine users like us more comfortable and easy.
Sometimes, when updating the algorithm, it's not uncommon for websites that are already on page 1 of Google to be affected by this change.
Because maybe the affected websites include low-speed, irrelevant, etc. websites that Google thinks don't deserve to be on page 1.
4. Not Consistently Creating Content
Creating content regularly and regularly can maintain your position in the top rankings. Therefore, a successful businessman always makes a well-scheduled content strategy.
Try creating a weekly schedule to help you publish content consistently. The more often you create good and quality content, the better the results will be.
5. Your Website Is Not Mobile Friendly
Everyone surfs the internet on different devices, so it's best if your website is easily accessible to a variety of devices.
Because currently Google prioritizes indexing using mobile devices, because there are far more users than laptops or computers.
In essence, if you want your website to always be noticed by Google, then make sure you have fulfilled all the wants and needs needed by Google. This way, your business will remain stable at the top of the rankings without being displaced by others.