Talking about ranking in an article is one of the dreams of bloggers around the world. Because if your article manages to rank first or page one in the SERP (Search Engine Result Page) search on Google, your site will automatically be flooded with visitors every day.
Moreover, if you have a good word structure so that it is easily understood by people and search engines do not rule out your article will get a snippet from Google.
Self snippets are snippets or summaries of articles selected by Google to make it easier for visitors and readers to find what they are looking for.
Back to the topic of the decline in the ranking of your article in the Google search engine is caused by many factors. The factors that I discuss in this article are the factors that on average I experienced myself during my plunge in the world of bloggers myself.
Reasons why blog article rankings drop drastically on Google
1. Rarely Publish Articles
Disease blogger lazy in publishing articles. I listed this in the first section because it is an important role in the success of your blog. When your blog publishes articles, it means you plant a link to Google and Google itself likes blogs that are updated daily. Even if you apply all the SEO techniques, if you are not consistent in publishing articles, then it is all in vain. Especially for a new blog.
The things that must be considered in publishing articles are:
Don't publish multiple articles at once. If you have 5 articles ready to be published I recommend 5 articles for a period of 5 days, meaning 1 day 1 article. Unless you really want to make another article the next day then that's fine. Certainly publish articles at least 1 day 1 article.
2. Copy paste content
If you are lazy to write articles and then you copy and paste other people's articles without changing it one bit, this is a stupid act. Why did I say that? Of course Google will detect duplicate content and this can cause your blog articles to be of low quality, even if they are not, but along with that your site will be considered by Google as a non-quality site aka a junk site.
Google has a great algorithm so it only knows the original and duplicate articles. So make sure you don't copy and paste other people's articles except to rewrite the article, that is, only use other people's articles as references and rewrite them in your own language.
When there is duplicate content and finally the owner of the main article finds out about your actions, he may report your blog to the DMCA and eventually your blog is deleted by Google and your history in the blogging world ends.
3. Google Algorithm Update
Google is constantly updating its algorithms for a better user experience. This algorithm update can cause new blogs to climb to the top of the rankings and old blogs to drop to the bottom of the rankings.
It aims to provide an opportunity for new blogs to get visitors. However, it didn't take long for the new blog to drop again and the old blog to occupy its original ranking. It's just that not all old blogs are in the original rankings and only a few.
Usually what professional bloggers often do is edit their old content for the better and this is what will return to its original ranking. In contrast to ordinary bloggers who just stay silent and don't think about the condition of their article rankings so that Google is considered obsolete articles and no longer worthy of being displayed in the top searches.
4. Blog There is a Violation and Enters Google Sandbox
Violating Google's policies will only make your blog bad in his eyes. Google is reluctant to show your blog in the top search even if Google is angry then he will make your blog not appear in the search. Terrible isn't it?
5. New Competitors
There will always be new competitors. Actually this is not very important if the competitor is a regular competitor, what is dangerous is if there is a new competitor and he is a great competitor.
Maybe you could say you understand SEO techniques, publish good articles, and so on so that your articles lose to them.
Therefore, make sure you always update your articles so you don't lose to new competitors.